Technical Solutions | Arbor Growth

We’re With You from
Start to Finish

Marketing Partners Driving Business Success

Data-driven strategy rooted in testing, measurement, iteration, and optimization. Arbor Growth builds the framework for the execution of short-term goals while laying the foundation for long-term success.

Platform and campaign management by industry-leading talent and cutting-edge artificial intelligence. Arbor Growth positions your brand to secure the best possible placements, optimizing for performance and customer acquisition cost.

Campaign iteration and optimization supported by 1st & 3rd party data, combined with user feedback and machine learning. Arbor Growth works with and adopts the latest technologies and advancements in digital marketing to consistently deliver results for clients.

Technology

Technical Solutions Services at a Glance

Build the Foundation for Success

Conversion Tracking

Measurement & Attribution

SEO

A.I.

Conversion Tracking

Arbor Growth implements sophisticated tracking technologies and analytics tools, meticulously monitoring and analyzing user behavior across various digital platforms.
With a deep understanding of our clients’ business goals and target audience, our backend development team sets up conversion tracking pixels and tags to mirror the customer journey and track valuable touchpoints, such as purchases, form submissions, or app downloads.

This data-driven approach provides invaluable insights into the effectiveness of advertising campaigns, enabling us to optimize and refine strategies for maximum conversions.
As the online landscape continues to evolve towards more consumer privacy, Arbor Growth continues to evolve as well and we study and adopt the latest ad tracking technology and strategies as they emerge.

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Measurement & Attribution

Arbor Growth leverages advanced measurement and attribution techniques to propel our clients towards their ultimate goals. By implementing comprehensive tracking systems and attribution models, we precisely measure the impact of each marketing touchpoint and attribute conversions accurately.
This allows us to gain valuable insights into user behavior, campaign performance, and the customer journey, enabling us to continually optimize strategies.
Measurement and attribution are evolving from a deterministic model where every touchpoint can be tracked, measured, and attributed, to a probabilistic model where one must track increasingly more data in order to make clear marketing decisions in an era of increasingly opaque customer journeys.

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SEO

Arbor Growth uses the power of Search Engine Optimization (SEO) to enhance our clients digital presence. By implementing effective SEO strategies, we optimize our clients’ online footprint to achieve higher organic search rankings and increase visibility.
Arbor Growth conducts thorough keyword research and analysis to identify the most relevant and high-performing search terms for our clients’ industries. We optimize website content, metadata, and technical elements to align with these keywords, improving search engine visibility and driving targeted organic traffic.

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A.I.

Artificial Intelligence

Arbor Growth embraces cutting-edge Artificial Intelligence (AI) technology to propel our clients into the new digital marketing era. We optimize advertising campaigns, enhance targeting strategies, and deliver personalized experiences to our clients’ target audiences.
Utilizing machine learning algorithms, Arbor Growth analyzes vast amounts of data to uncover valuable insights about consumer behavior, preferences, and trends. This allows us to create highly targeted and relevant campaigns that resonate with our clients’ specific audience segments.

Arbor Growth leverages AI-powered programmatic advertising platforms to automate ad buying and placement processes, maximizing efficiency and ensuring optimal reach. These platforms utilize real-time bidding and advanced algorithms to deliver ads to the right users at the right time, enhancing campaign performance and driving results.

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We’re Honored to Work with Renowned Brands

Our Growth In Client Success

Client Success Stories. Explained.

Grayscale

Grayscale Investments, the largest digital currency asset manager in the world, approached Arbor Growth

to help solve some digital marketing problems that were unique to the finance sector. Arbor Growth had deep experience in marketing financial products to both retail and institutional investors and we leveraged our knowledge and relationships to dramatically improve Grayscale’s digital marketing.

Moscot

MOSCOT is one of the world’s most well-known luxury eyewear brands, with a multitude of A-list celebrities

loyally wearing their glasses. Arbor Growth has worked closely with MOSCOT to significantly increase brand visibility both online and offline while simultaneously increasing Revenue and Return on Investment.

BatBnB

BatBnB aimed to boost online sales and improve brand awareness. By leveraging data-driven audience

research and state-of-the-art digital advertising campaigns through machine learning across Google Ads they achieved a 50% increase in website traffic, a 30% rise in conversion rates, and a 40% improvement in return on ad spend (ROAS).

DHS Blue Campaign

The DHS Blue Campaign aimed to boost awareness and educate the public.

Arbor Growth leveraged data-driven audience research and programmatic media buys and achieved a 40% increase in website traffic, and a 30% rise in user interaction rates.

Your Growth

How Do You Define Sustainable Growth?

Our Experts Will Help You Reach Your Goals

Former Google Senior Leader. Masters Degrees From Harvard & Chicago Booth. Army Paratrooper Captain.
Theron

Strategy
Former Google Growth Lead. Led Startup To Billion Dollar Valuation As VP Of Marketing. Spearheaded Major Brand Partnerships, Rebrands, & Website Launches For Mid-Market Companies.
Zain

Creative Direction
Former Google Growth Lead. Drove $60+ Million And Counting In Lifetime Incremental Revenue For Clients. World Champion Professional Athlete.
Michael

Execution
Former Google Technical Lead. Ad-Tech & AI Expert. Former India State Youth Soccer Player.
Pema

Ad-Tech

Meet The Team Behind Your Success

Technical Solutions FAQs

Find Answers to Common Questions

Having a trusted technical solutions provider for advertising and digital marketing is paramount because they will be building (or fixing) the infrastructure that generates the data that you need to make informed decisions about marketing investment, customer segmentation, targeting and a host of other decisions. Your analysis is only as good as your data, and your data is only as good as your infrastructure will allow.

Additionally, ad-related technology is evolving at break-neck speed and it is imperative to have someone in your corner who can evaluate emerging tech and separate the wheat from the chaff. Having tech expertise in your corner will provide a significant competitive edge in an arena where ad auctions are increasingly competitive, CACs are climbing and margins are becoming increasingly thin.

In essence, a trusted technical solutions provider can be the difference between a good marketing strategy and a great one.

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Conversion Tracking is a method to measure the effectiveness of your digital marketing strategies by tracking the actions users take on your website after interacting with your ads. The gold standard is to set up custom conversion tracking on your site, such as tracking purchases, form submissions, or calls, to provide precise data about how users engage with your website after interacting with your ads.

The online ecosystem is evolving to prioritize consumer privacy, making granular conversion tracking increasingly difficult. In the near future it will be key to adopt one of the emerging ‘probabilistic’ models to understand the effectiveness of your advertising.

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Great content is an essential part of a successful online presence; however, it’s only one piece of the puzzle. That’s where technical SEO comes in. Here’s why it’s important:

Crawlability and Indexability: Search engines must be able to find, crawl, and index your website. Technical SEO ensures your site is accessible to search engine bots, so your content can be found and indexed.
User Experience: Technical SEO involves optimizing your site for speed, mobile-friendliness, and usability, all of which affect how users interact with your site.
Ranking Factors: Many technical elements, such as site speed, mobile optimization, structured data, and HTTPS, are ranking factors for search engines.
Avoiding Penalties: Errors such as duplicate content, broken links, or poor mobile optimization can result in penalties from search engines.
Site Architecture and Internal Linking: A well-planned site architecture helps search engines understand your site content and its importance. A solid internal linking structure can distribute link equity throughout your site, helping to boost the ranking potential of your pages.
Rich Snippets and Schema: By implementing structured data (Schema markup), you can provide search engines with more detailed information about your content, potentially leading to rich snippets in search results and improved click-through rates (CTRs).

In summary, technical SEO helps search engines to crawl, understand, and rank your website, making your content more discoverable. Both excellent content and solid technical SEO are needed to maximize your website’s performance in organic search.

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At Arbor Growth, we believe in continuous learning and staying on the cutting edge of digital marketing trends and technology. Our team regularly participates in training, workshops, and industry conferences. We stay abreast with the latest updates from the major digital platforms (Google, Meta, et al) through official and personal channels. We set aside a weekly “all-hands” where we discuss emerging ad tech and generative AI and how to best apply proven technologies to our clients’ businesses.

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