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Services

Performance Marketing Services

Gain More Leads With Optimized Digital Channels

We’re With You from
Start to Finish

Marketing Partners Driving Business Success

Data-driven strategy rooted in testing, measurement, iteration, and optimization. Arbor Growth builds the framework for the execution of short-term goals while laying the foundation for long-term success.

Platform and campaign management by industry-leading talent and cutting-edge artificial intelligence. Arbor Growth positions your brand to secure the best possible placements, optimizing for performance and customer acquisition cost.

Campaign iteration and optimization supported by 1st & 3rd party data, combined with user feedback and machine learning. Arbor Growth works with and adopts the latest technologies and advancements in digital marketing to consistently deliver results for clients.

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Performance

Performance Marketing Services at a Glance

Position And Promote Your Business Online
Search Engine Marketing

Search Engine Optimization

  • Arbor Growth leverages the power of Search Engine Marketing (SEM) to propel our clients to success through capturing intent and delivering results. AG conducts comprehensive keyword research and competitor analysis to identify the most relevant and efficient keywords for our clients’ businesses.
  • We boost our clients’ online visibility and ensure their ads are displayed to users actively searching for products or services they offer.
  • Our team of experienced digital marketers creates compelling ad copy that captures the attention of search engine users and invites them to click through to our clients’ websites.

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We’re Honored to Work with Renowned Brands
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Our Growth In Client Success

Client Success Stories. Explained.
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Grayscale

Grayscale Investments, the largest digital currency asset manager in the world, approached Arbor Growth

to help solve some digital marketing problems that were unique to the finance sector. Arbor Growth had deep experience in marketing financial products to both retail and institutional investors and we leveraged our knowledge and relationships to dramatically improve Grayscale’s digital marketing.

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Moscot

MOSCOT is one of the world’s most well-known luxury eyewear brands with a multitude of A-list celebrities

loyally wearing their glasses. Arbor Growth has worked closely with MOSCOT to significantly increase brand visibility both online and offline while simultaneously increasing Revenue and Return on Investment.

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BatBnB

BatBnB aimed to boost online sales and improve brand awareness. By leveraging data-driven audience

research and state-of-the-art digital advertising campaigns through machine learning across Google Ads they achieved a 50% increase in website traffic, a 30% rise in conversion rates, and a 40% improvement in return on ad spend (ROAS).

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DHS Blue Campaign

The DHS Blue Campaign aimed to boost awareness and educated the public.

Arbor Growth leveraged data-driven audience research and programmatic media buys and achieved a 40% increase in website traffic, and a 30% rise in user interaction rates.

Your Growth

How Do You Define Sustainable Growth?

Our Experts Will Help You Reach Your Goals
  • Theron
    Former Google Senior Leader. Masters Degrees From Harvard & Chicago Booth. Army Paratrooper Captain.

    Theron

    Strategy
  • Zain
    Former Google Growth Lead. Led Startup To Billion Dollar Valuation As VP Of Marketing. Spearheaded Major Brand Partnerships, Rebrands, & Website Launches For Mid-Market Companies.

    Zain

    Creative Direction
  • Michael
    Former Google Growth Lead. Drove $60+ Million And Counting In Lifetime Incremental Revenue For Clients. World Champion Professional Athlete.

    Michael

    Execution
  • Pema
    Former Google Technical Lead | Ad-Tech & AI Expert | Manchester United Fan | Ex-Youth Soccer Player

    Pema

    Ad-Tech
Meet The Team Behind Your Success

Performance Services FAQs

Find Answers to Common Questions

Performance marketing is not a specific advertising format or tactic. Rather, performance marketing is a philosophy of marketing for achieving systematic product growth.

Performance marketing is essentially a well-devised strategy that employs three fundamental components:

  1. Hypotheses regarding the potential reception of campaigns.
  2. A robust methodology to quantify value driven by campaigns.
  3. A process to evaluate the initial hypotheses and the validity of the model utilized.

It’s essential to debunk some misconceptions associated with performance marketing:

  • Performance marketing is not the opposite of brand marketing. In fact, you could (and should) use a performance marketing mindset to create and assess brand marketing campaigns. Gone are the days when advertisers just throw money at “upper funnel” campaigns and don’t attempt to measure success.
  • Performance marketing is not confined to a specific subset of marketing endeavors. It is, instead, a mindset that should be adopted across most marketing initiatives.

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Answer: There are several benefits to using performance marketing, including:

  • Measurable results: Performance marketing campaigns are easy to track and measure, so you can see exactly what’s working and what’s not. This makes it easy to optimize your campaigns and get the most out of your marketing budget.
  • Cost-effectiveness: Performance marketing can be a very cost-effective way to reach your target audience. You focus on business results, not on the cost of clicks or impressions that don’t convert.
  • Scalability: Performance marketing campaigns can be easily scaled up or down, depending on your budget and goals. This makes it a flexible and adaptable marketing strategy that can grow with your business.

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Performance marketing is a game of numbers and you can only play the game well when your data is robust and accurate. Conversion tracking, ad measurement and attribution technology is evolving at breathtaking speed. At the same time, privacy laws and policies are counteracting the traditional digital methods of tracking and evaluating ad performance. The only way to succeed in performance marketing today is to stay on top of emerging technologies and trends and figure out how to employ them in your specific advertising vertical.

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There are a few things you need to do to get started with performance marketing, including:

  • Set clear goals: What do you want to achieve with your performance marketing campaigns? Do you want to increase website traffic, generate leads, or drive sales?
  • Choose the right channels: Which performance marketing channels are right for your business? Will you focus on SEM, social media, or other channels?
  • Track your results: It’s important to track the results of your performance marketing campaigns so that you can see what’s working and what’s not. This will help you optimize your campaigns and get the most out of your marketing budget.

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